Ok, I am a normal person, never really thought too much about Black Hat SEO techniques since by definition is a nearly sure way to get banned from various services, but lately I’ve seen plenty of articles related to this area, so it’s hard not to wonder why this is happening. Google hacked and slashed through blogs everywhere (I didn’t really get any major hit so far, but it is still a concern).
And so I read about lots and lots of ideas, including this one on
Anthology of Ideas, which pretty much found a way to create a 3-way linking scheme using popular websites such as Technorati to raise your own PageRank.
I’m not sure PR is really the issue here, but more your general number of links. What this technique does (which I don’t find illegal or destructive in any way), is to link to people that link to you. It might sound complicated, but it’s quite normal: by linking to people who consider your website interesting, you raise their PR, their credibility in the end, and since they link to your website as well, you benefit from this as well. Generically speaking, you tight the bonds between your website and related links.